Marketers say they are getting better at multichannel marketing, but some still face challenges like integrating their tech stack, Ascend2 reports. Read the whole story
Braze Canvas Flow allows users to launch campaigns in a visual interface, the company says. Read the whole story
Young people and high earners share video and personalization preferences, Idomoo reports. Read the whole story
Stripe users will have access to Constant Contact's marketing tools within their Stripe dashboard, the firm says. Read the whole story
Registration and omnichannel use both lead to higher paid conversions, Piano reports. Read the whole story
Marketers can bolster their sustainable marketing strategy through traditional walled gardens, commerce media and synthetic identity. Read the whole story
The way companies handle people's data has significant implications for brand value and trust. Read the whole story