Some firms say their tech stacks are as complicated as black holes. But most firms have formal data strategies in place, Anteriad and Ascend2 report. Read the whole story
But over half of consumers expect to return to normal when inflation eases, Future Publishing reports. Read the whole story
lockrMail allows users to combine newsletters and other content in a bid to streamline delivery. Read the whole story
AdCellerant's email targeting database is based on surveys, e-subscriptions and other permission-based offerings. Read the whole story
Google should have to face claims that it violated Genius Media Group's terms of service by allegedly scraping its site and displaying song lyrics, … Read the whole story
Building off the company's successful rewards program, Starbucks Odyssey will allow customers to earn and purchase digital assets that unlock exclusive experiences and rewards. … Read the whole story
Roughly four out of five marketers said they believe IT teams will become more involved in marketing efforts in the next five years. Read the whole story
Katie Madding, chief product officer at Adjust, an analytics platform that helps marketers grow their mobile apps, believes Passkey will be a game changer … Read the whole story