Digital ad company AdCellerant has debuted an email targeting product based on an opt-in email database.
The database includes emails from opt-in online surveys, e-subscriptions, e-registrations, and the firm’s network of permission-based websites.
The company claims it is offering “standard programmatic email targeting,” and says the product leads to increased conversions.
"With this new product, users are more likely to interact and convert from your promotion since we know that they were recently looking at similar websites and products you offer in the past day," says Vivienne Duclos, director of product management at AdCellerant.
AdCellerant says it provides digital marketing technology and tools through partnerships with media companies and agencies.