One major hurdle is that it's tough to scale these use cases. Then there's the privacy issue, Capgemini reports. Read the whole story
The Iterable ANZ team will be headed by Jeremy Smith. Read the whole story
One bad experience is enough to turn 62% away from a brand, Twilio Flex reports. Read the whole story
Almost all companies have adopted a heightened posture following the SEC rules proposal. Read the whole story
"Unwanted text messages present the same problems as unwanted calls -- they invade consumer privacy, and are vehicles for consumer fraud and identity theft," … Read the whole story
The marriage of marketing and gaming is here, but how can you uunlock that secret level that leads to a win? Read the whole story
The attackers sent two obscene and racist push notifications. Read the whole story