MediaPost Publications - MAD Boston 11/09/2012

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Winneg Joins Jumptap as General Counsel; Kahan Leaving Boston
by Tyler Loechner
Boston-based mobile ad network Jumptap this week announced the appointment of Neal Winneg as general counsel. Winneg will replace David Kahan in his new … Read the whole story
Mad*Pow Boston Honored For 'Hotseat' App
by Tyler Loechner
Last month, MAD: Boston announced the release of Mad*Pow Boston's mobile gaming app called "Hotseat." This week, the health app was honored as one … Read the whole story

SapientNitro Posts 11% Q3 Revenue Gain, Buys Second Story
by Steve McClellan
Boston-based marketing services and consulting company Sapient reported a 10% revenue gain in the third quarter to $288.4 million on an 11.4% profit gain … Read the whole story
Jumptap: Targeting Both Place And Time Critical To Mobile Ad Effectiveness
by Steve Smith
Context just isn't what it used to be. Remember when the term referred to content adjacencies? With mobile media, context is now a complex … Read the whole story