MAD Boston
Wednesday, May 28, 2014
  • DigitasLBi Provides SocialFlow Ad Tech To Enhance Paid, Owned, Earned Media

    Social relationship platform SocialFlow just scored a partnership with DigitasLBi. Per the pact, DigitasLBi has agreed to offer SocialFlow's algorithm-based technology to clients. At … Read the whole story

  • Datalogix Lands $45M Round Of Financing

    Datalogix, a data provider with a focus on connecting online ads to offline sales, on Wednesday announced it has closed a $45 million round … Read the whole story

  • NativeX Unveils Native Ad Exchange For Mobile Games

    The legitimacy of a marriage between native and programmatic has been a well-debated topic, but that hasn't stopped a number of companies from banking … Read the whole story

  • Predictive Analytics Remains Huge Challenge

    What happened to Web sites that personalize the content on a page based on the visitor's browsing history? Not too long ago I heard … Read the whole story

  • The Light Is Shining On Mobile Programmatic

    The ability to buy mobile ads via programmatic has been a topic of interest for well over a year now, and some recent news … Read the whole story

  • The Fraud Problem On Video Exchanges

    A Wall Street Journal blog titled, "Rampant Fraud Raises Questions About Video Ad Exchanges" notes that online video advertising is plauged by fraudulent ads, … Read the whole story