MAD Boston
Friday, November 30, 2012
  • Nielsen Boosts Sandy Toll To 8 Markets, Confirms National Ratings Were 'Overstated'

    Nielsen disclosed more about the magnitude of Superstorm Sandy on national and local TV ratings during a "recovery plan" briefing with clients Tuesday morning, … Read the whole story

  • Boston Ad Agency 'Stache-off Raises Over $34,000

    On November 1, AMP Agency issued a Boston inter-agency challenge called #StachWars: Throwing Down the Movember Gauntlet in an effort to raise money for … Read the whole story

  • Jumptap Teams With BlueKai

    BlueKai in September extended its Data Activation System to the mobile realm, allowing marketers to tap into first- and third-party mobile data for ad … Read the whole story

  • AMP Hires Erica Melia

    Boston-based AMP Agency this week announced the hiring of Erica Melia as SVP, account management. Melia has more than 12 years of experience in … Read the whole story

  • FORGE Promotes Berger to New Position

    Boston-based advertising agency FORGE worldwide last week announced the promotion of Erica Berger to the newly created position of senior account director. In her … Read the whole story

  • Cambridge BioMarketing Adds McCann

    Cambridge BioMarketing, a healthcare marketing agency, this week hired Heather McCann as head of human resources. In her new role, McCann will be in … Read the whole story

  • Dotton Joins Mad*Pow Portsmouth Office

    The Portsmouth, NH office of Mad*Pow has added Emily Dotton as a user experience designer. In her new position, Dotton will work with agency … Read the whole story