On Monday, Feb. 27th, when a race car veered off course and crashed into an industrial dryer spilling a couple of hundred gallons of … Read the whole story

Boston-based ad agency Allen & Gerristen this week announced the new campaign for the Museum of Science, Boston. The campaign will feature print, radio, … Read the whole story

Boston-based marketing agency SHIFT Communications this week announced the addition of Christopher Penn as vice president of marketing technologies. "SHIFT has always been an … Read the whole story

While many marketers -- including Starbucks, Macy's and Nordstrom -- are seamlessly guiding customers from one touchpoint to the next, others, even the likes … Read the whole story