Bay State Blog
by Val Brickates Kennedy
Former Hill Holliday CEO Mike Sheehan was officially named CEO of the Boston Globe Thursday night, with new owner John Henry taking on the august title of publisher, in a … Read the whole story
by Wayne Friedman
Going into Sunday's Super Bowl game, three commercials are showing late-week improved online viewing versus early results. "Butterfinger Cups: Big Game Teaser" gained 16.7% … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
What could $4 million buy an advertiser this year? It could have been a 30-second Super Bowl ad, which would have the potential to … Read the whole story