Former Hill Holliday CEO Mike Sheehan was officially named CEO of the Boston Globe Thursday night, with new owner John Henry taking on the august title of publisher, in a … Read the whole story
Going into Sunday's Super Bowl game, three commercials are showing late-week improved online viewing versus early results. "Butterfinger Cups: Big Game Teaser" gained 16.7% … Read the whole story
What could $4 million buy an advertiser this year? It could have been a 30-second Super Bowl ad, which would have the potential to … Read the whole story