MAD Boston
Thursday, March 6, 2014
  • DataXu Adds Video Inventory To Private Exchange

    DataXu, a demand-side platform (DSP), on Thursday announced it has added the ability for marketers to buy video ads via private exchanges. The video … Read the whole story

  • Verizon Report Says Millennials Watch 3X More TV Online Than Older Viewers

    Verizon Media Services' new study of millennials isn't filled with shocking revelations, but it does make some sharp observations about a demo that has … Read the whole story