Bay State Blog
by Val Brickates Kennedy
While the sun might be shining brighter on the Boston Globe these days, a cloud of uncertainty still hovers over its sibling, the Worcester Telegram & Gazette. The T&G reported … Read the whole story
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by Val Brickates Kennedy
Boston-based ad tech firm Nanigans said Friday that it has agreed to work with Oracle Social Cloud's Paid Media Partnership Program. "Working with Oracle … Read the whole story
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by Val Brickates Kennedy
Boston-based Fiksu, a developer of mobile app marketing products, said Friday that its technology was an important factor in the viral spread of Plain … Read the whole story
by Gavin O'Malley
Omnicom has entered into a big ad pact with Instagram, but contrary to reports, the holding company is not about to spend anywhere near … Read the whole story
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by Amy Corr
Reebok has replaced its recognizable vector logo with a delta symbol, to represent the brand's focus on fitness, regardless of what sport a person … Read the whole story