MediaPost Publications - MAD Boston 03/14/2014

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Bay State Blog

Cambridge Innovation Center To Open Boston Outpost In Financial District

by Val Brickates Kennedy

The Cambridge Innovation Center, or CIC, is finally opening up an outpost in Boston. But --surprise!-- it will be in the stodgy old Financial District rather than the glitzy new … Read the whole story

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COMMENTARY
Networks: Digital Video's Not Biting Into Our Ad Dollars
by Wayne Friedman, Staff Writer
Many estimate that traditional TV platforms could lose their dominant share of advertising to digital in a few years. Media agency ZenithOptimedia for example, … Read the whole story
COMMENTARY
More Social Apps Launched For College Students
by Erik Sass, Staff Writer
Facebook, founded in a Harvard dorm room, soon outgrew its college niche, opening itself to the masses in 2006. Now, there is a new … Read the whole story