Bay State Blog
by Val Brickates Kennedy
The Boston Interactive Media Association, or BIMA, will host a panel discussion on the pros and cons of native advertising on Wednesday, March 26. The panel will be moderated by … Read the whole story
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by Val Brickates Kennedy
Ad tech firm Crimson Hexagon has unveiled a new analytics tool that will help marketers better understand the demographics of people discussing their brands … Read the whole story
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by Val Brickates Kennedy
Boston-based Small Army said it has launched a new video division called Small Army Studios. Small Army's executive creative director, Steve Kolander, will serve … Read the whole story
by Wayne Friedman
Apple intends to allow users to stream live and on-demand programming stored in "cloud" servers. If it goes through, the deal would signal a … Read the whole story