Bay State Blog
by Val Brickates Kennedy
Newburyport was in the spotlight Monday with big announcements from two local agencies, Pilot Communications and Matter Communications. Former Porter Novelli partner Jim Barbagallo announced he has
formed a new … Read the whole story
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by Gavin O'Malley
It's no secret why social leaders like Facebook and Twitter are investing so heavily in video: People love the stuff. Also, as new research … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
Nielsen created ripples last week when it released data showing that Instagram has on average 32 million monthly smartphone users, versus Twitter with "only" … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
There is a perceived power struggle between tech providers, trading desks, agencies, and brands themselves. The extent of this intra-industry battle for a piece … Read the whole story