Bay State Blog
by Val Brickates Kennedy
With the first anniversary of the Boston Marathon bombings fast approaching, event sponsor AT&T is planning to honor the spirit of the race and its participants with a special "digital … Read the whole story
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by Val Brickates Kennedy
The Domain Name Association, or DNA, has elected five new directors to its board, the Internet trade association said Wednesday. The newly elected directors … Read the whole story
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by Amy Corr
CTP has been tapped to help launch Boston Boot Company and introduce its line of all-season leather boots for men. The agency will provide … Read the whole story
by Steve McClellan
Sound system company Bose has kicked off a global media consolidation review. Founded in 1964, the company spent $275 million on ads in 2012, … Read the whole story
by Erik Sass
Captivate Network, which operates digital out-of-home video displays in elevators and other public spaces of major office buildings across the U.S., has acquired its … Read the whole story
by Wayne Friedman
Traditional TV advertising continues to make steady and small single-digit percentage gains, while digital TV video is sustaining its big double-digit rapid growth. TV … Read the whole story