Bay State Blog
by Val Brickates Kennedy
It's that time of year again, mobile marketing fans. MITX's annual Mobile Summit will convene on April 24. This year's event will focus on the challenges marketers face as society … Read the whole story
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by Val Brickates Kennedy
Allison + Partners has named Alan Weatherbee as its senior vice president of talent search. Weatherbee, who will be based in Boston, was previously … Read the whole story
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by Tyler Loechner
Nexage on Wednesday announced the appointment of Ray Colwell as senior vice president of global business development. He will work from the company's Boston … Read the whole story
by Laurie Sullivan
Globally, mobile advertising grew sequentially by 35% in Q1 2014, and 135% compared with the prior year. Mobile search advertising contributed 25% to the … Read the whole story
COMMENTARY
by Bill Duggan
Advertisers are clearly climbing the learning curve with programmatic buying. There is the need for increased education among marketers and ANA and other industry … Read the whole story
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by Richard Whitman, Columnist
Could be just a matter of time given that the client has hired a new CMO, who the CEO lauds for his "strong focus … Read the whole story