Bay State Blog
by Val Brickates Kennedy
Consumer neuroscience specialist Innerscope Research Inc. has received the Advertising Research Foundation's "Great Mind Award" for its research paper on a how audiences emotionally engage with online
versus televised content. … Read the whole story
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by Val Brickates Kennedy
Ad tech firm HubSpot announced that it plans to open an office in Sydney, Australia during the third quarter of this year. The inbound-marketing … Read the whole story
by Laurie Sullivan
For the first time, marketers spent more to advertise on the Internet than they did for broadcast television in 2013. Investments in U.S. interactive … Read the whole story
by Mark Walsh
Spending on location-targeted mobile ads will increase 55% from $2.9 billion in 2013 to $4.9 billion this year, and reach $15.7 billion in 2018. … Read the whole story
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by Tyler Loechner
Nexage on Wednesday announced the appointment of Ray Colwell as senior vice president of global business development. He will work from the company's Boston … Read the whole story