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Bay State Blog

WCVB Planning Marathon Coverage Of Boston Bombings Anniversary

by Val Brickates Kennedy

WCVB is planning marathon coverage of the first anniversary of the 2013 Boston Marathon bombings on April 15. As part of its extensive coverage, the ABC affiliate will be running … Read the whole story

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TripAdvisor, Hotwire Top Travel Site Ads, Study Shows
by Laurie Sullivan
Phoenix Marketing International will release findings this week from an online travel audit analyzing consumer sentiment about the most popular travel industry ads on … Read the whole story
COMMENTARY
Consumers Don't Want To Trade Data For Free Services, Study Says
by Wendy Davis, Staff Writer
Online ad companies often argue that free material will disappear from the Web if marketers aren't able to draw on data about consumers in … Read the whole story