Bay State Blog
AMP Agency and JJ Miller Productions are the two of the latest firms to unveil digital tributes to the Boston Marathon ahead of this year's race. AMP and long-time Marathon … Read the whole story
The long, steady decline of print advertising continued in the first quarter of the year, according to the latest figures from the Publishers Information … Read the whole story
Marketers have high expectations for mobile advertising, but investments still trail the media's potential. Most marketers still don't see great performance and have difficulty … Read the whole story
COMMENTARYSome 47% of consumers searched for local restaurants on a mobile device in the past 30 days, followed by 44% for pizza and 38% … Read the whole story
- COMMENTARY
If you simply count ads and attribute them to a purchasing channel then programmatic platforms had a very very good year in 2013, according … Read the whole story
COMMENTARYSome say ad tech and automation are changing agencies by requiring them to have fewer people and more machines, while others maintain the tech … Read the whole story
