MAD Boston
Thursday, April 17, 2014

Bay State Blog

BuySellAds Scores Programmatic Media Deal With U.K.'s Kantar
by Val Brickates Kennedy

Programmatic continues to gain traction in the Bay State. Boston start-up BuySellAds has scored a programmatic media-planning deal with U.K.-based Kantar Media. Under the deal, BuySellAds' ad inventory will be … Read the whole story

  • Nielsen In Final Tests Of Mobile Ad Measurement Service
    by Mark Walsh

    Nielsen on Thursday said it's launching the final technical trial before expanding Online Campaign Ratings (OCR) service to mobile this summer. Participating in the … Read the whole story

  • Salesforce Taps Datalogix For Offline Data
    by Tyler Loechner

    Giving its clients additional data on consumer behavior both on and offline, Salesforce on Thursday announced a partnership with Datalogix, a Big Data company … Read the whole story

  • Broadcasters Ask Supreme Court To Reject Aereo's Justifications
    by Wendy Davis

    A coalition of broadcasters is asking the Supreme Court to reject Aereo's contention that its service merely offers consumers the equivalent of an antenna-DVR … Read the whole story

  • Aereo Creates Site To Calm Customers
    by Wayne Friedman

    Looking to bolster support from its customer base -- and potential customers, Aereo has started up a site called ProtectMyAntenna.org. Read the whole story

  • COMMENTARY
    What M&A Means For Programmatic Marketers
    by Dean Vegliante , Op-Ed Contributor

    The ad tech industry is always simmering with activity, and has been particularly active with M&As lately. This is (usually) great news for investors, … Read the whole story