Bay State Blog
by Val Brickates Kennedy
As the saying goes, it's quality over quantity. Especially when it comes to databases. An annual report by Waltham-based data-management firm NetProspex showed that 84% of the B2B marketing
databases … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Aereo is trying to provide its legality now, but eventually it will have to explain its purpose. In an interview with Katie Couric on … Read the whole story
COMMENTARY
by Joe Laszlo
Even by the constantly innovating standards of digital media, these are fast-paced times for metrics and measurement. As IAB and the industry reinvent the … Read the whole story