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Bay State Blog

NetProspex Survey Shows 84% Of Marketing Databases Have Bad Or Missing Data

by Val Brickates Kennedy

As the saying goes, it's quality over quantity. Especially when it comes to databases. An annual report by Waltham-based data-management firm NetProspex showed that 84% of the B2B marketing databases … Read the whole story

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COMMENTARY
Aereo, The Revolutionary Service That Provides Stuff You Don't Want For $8 A Month
by P.J. Bednarski, Staff Writer
Aereo is trying to provide its legality now, but eventually it will have to explain its purpose. In an interview with Katie Couric on … Read the whole story
COMMENTARY
Next-Generation Metrics: Assessing Brand Impact In A Cross-Screen World
by Joe Laszlo
Even by the constantly innovating standards of digital media, these are fast-paced times for metrics and measurement. As IAB and the industry reinvent the … Read the whole story