MAD Boston
Friday, April 18, 2014

Bay State Blog

NetProspex Survey Shows 84% Of Marketing Databases Have Bad Or Missing Data
by Val Brickates Kennedy

As the saying goes, it's quality over quantity. Especially when it comes to databases. An annual report by Waltham-based data-management firm NetProspex showed that 84% of the B2B marketing databases … Read the whole story

  • COMMENTARY
    Aereo, The Revolutionary Service That Provides Stuff You Don't Want For $8 A Month
    by P.J. Bednarski, Staff Writer

    Aereo is trying to provide its legality now, but eventually it will have to explain its purpose. In an interview with Katie Couric on … Read the whole story

  • COMMENTARY
    Next-Generation Metrics: Assessing Brand Impact In A Cross-Screen World
    by Joe Laszlo

    Even by the constantly innovating standards of digital media, these are fast-paced times for metrics and measurement. As IAB and the industry reinvent the … Read the whole story