Bay State Blog
Last call for the Boston AdClub's Hatch Awards! Agencies and individuals have only until Friday, May 2, to submit entries for the 2014 Hatch Awards for excellence in creative branding … Read the whole story
The agency cites Rentrak's ability to target audiences more precisely. The deal expands the relationship between IPG and Rentrak, which is part of a … Read the whole story
DataXu, a demand-side platform (DSP), on Monday announced it has partnered with DoubleVerify to give its clients additional protection against fraud. DoubleVerify's technology will … Read the whole story
Within three to five years, new research suggests, a majority of brand marketers and agency executives expect digital video programming to become as important … Read the whole story
Marketers will spend 52% more on search engine optimization (SEO) by 2018. In fact, one in every $10 spent on digital marketing services will … Read the whole story
