MAD Boston
Wednesday, April 30, 2014
  • Kao USA Selects Arnold WW For Jergens, John Frieda Global AOR Duties

    The selection comes after a review that began in February. KBS+P was the incumbent, but didn't participate in the review. Kao is still assessing … Read the whole story

  • Havas Acquires 'Zero Risk' Shop Revenue Frontier

    The direct-response company will report into Havas' existing DR shop Havas Edge. Revenue Frontier delivers long- and short-form television content in both English and … Read the whole story

  • Millennial Men Are Biggest Mobile Travel Users, Airlines Biggest Ad Spenders

    Mobile is becoming all-purpose for travel. The mobile travel audience skews male (60%), with the majority in the 25-44 age range. The single biggest … Read the whole story

  • Gillette's FlexBall Faces Scruff And Skeptics

    You'd be excused for thinking that a Fusion ProGlide FlexBall is some new gimmicky piece of exercise equipment that purports to do it all … Read the whole story