Bay State Blog
by Val Brickates Kennedy
The Ad Club has announced finalists for its 2014 Rosoff Awards honoring corporations and individuals for their commitment to diversity and inclusion issues in the Greater Boston area. Finalists for … Read the whole story
by Mark Walsh
Two years ago, PBS began creating original Web-only series and now boasts more than 30 shows streamed 5 million times a month by more … Read the whole story
-
by Gavin O'Malley
Betting on branded "listicles," themed questionnaires and similarly shareable native ad formats, DigitasLBi is bringing BuzzFeed in-house. Along with developing brand strategies, the BuzzFeed … Read the whole story
by Wendy Davis
Personalized ads and content can offer benefits to consumers, but also can reflect discrimination that causes "real harm to individuals," the White House said … Read the whole story
by Laurie Sullivan
Tech companies often have agreements to protect their intellectual property. Sometimes it's done through new hire non-disclose agreements, and sometimes companies have individual agreements … Read the whole story
COMMENTARY
by Skip Brand
Jack Kerouac said, "The road is life!" Now programmatic is the life of digital media enthusiasts, and the travel industry is embracing it. Kerouac … Read the whole story