Bay State Blog
by Val Brickates Kennedy
Thinking you may have blown it by not entering the Ad Club's annual Hatch Awards? Cheer up! The Ad Club has extended its deadline for entries from May 2 to … Read the whole story
by Erik Sass
Native advertising is the hot new thing nowadays, but remains controversial, as critics argue that it blurs the line between advertising and editorial content. … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
According to mobile app marketing platform Fiksu, programmatic is helping app marketers get their word out "without breaking the bank." Fiksu has released its … Read the whole story