MAD Boston
Tuesday, May 6, 2014
  • That Publicis Omnicom Merger? Still Not Looking Good

    The latest comes from analysts who have lost whatever warmth they may have ever had for the deal. Here's the question of the day: … Read the whole story

  • MMA Names Dunkin' Brands Costello As Chair

    The Mobile Marketing Association wants to put the emphasis back on the middle part of its name with the appointment of its new global … Read the whole story

  • Can Programmatic Benefit From Some Vertical-Specific TLC?

    While programmatic has quickly become an important term in many marketers' digital arsenals, widespread adoption still faces challenges. For one, the concept still perplexes … Read the whole story

  • IPG's Jack Morton Acquires Genuine Interactive

    The IPG sponsorship and event marketing agency said the acquisition would be the cornerstone of a "significant digital expansion" starting with the agency's offices … Read the whole story