Bay State Blog
by Val Brickates Kennedy
John Hancock has won two marketing industry awards for its rebranding campaign "John Hancock Funds has a new name." The Boston insurance giant won "Best Mutual Fund Online Ad" and … Read the whole story
by Mark Walsh
With the summer travel season about to kick off in the U.S., bookings on smartphones and tablets are expected to pick up. A new … Read the whole story
by Gavin O'Malley
Appealing to audience-obsessed advertisers, Facebook just expanded its ability to target users based on their demographic traits, geography, and purchase history. Unveiled on Thursday, … Read the whole story
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by Tyler Loechner
Programmatic continues to stretch its boundaries. The data-driven approach to ad buying is becoming more feasible, even in the most traditional of channels. Turn, … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Getting personal with consumers online requires brands to know their existing and potential customers. Unfortunately, not all brands do. Consumers continually adjust preferences as … Read the whole story