Bay State Blog
John Hancock has won two marketing industry awards for its rebranding campaign "John Hancock Funds has a new name." The Boston insurance giant won "Best Mutual Fund Online Ad" and … Read the whole story
With the summer travel season about to kick off in the U.S., bookings on smartphones and tablets are expected to pick up. A new … Read the whole story
Appealing to audience-obsessed advertisers, Facebook just expanded its ability to target users based on their demographic traits, geography, and purchase history. Unveiled on Thursday, … Read the whole story
Programmatic continues to stretch its boundaries. The data-driven approach to ad buying is becoming more feasible, even in the most traditional of channels. Turn, … Read the whole story
COMMENTARYGetting personal with consumers online requires brands to know their existing and potential customers. Unfortunately, not all brands do. Consumers continually adjust preferences as … Read the whole story
