MAD Boston
Monday, May 12, 2014
  • Programmatic For TV Still Needs Work

    While some "programmatic TV" offerings are popping up, there is still work to be done when it comes to more automation, says the Wall … Read the whole story

  • Zettics Hires Adam Guy As VP Of Monetization

    Zettics announced it has hired Adam Guy as its new vice president of monetization. Zettics said Guy will work with its clients to help … Read the whole story

  • Targeted Video Ads Point Way To Ad Tech's Future

    With free and easy publishing tools, high schooler can now create a high-traffic site within months. And with low-cost video capture and publication tools, … Read the whole story

  • Nielsen Says TV Still Leading In Viewership, Ad Spend

    And while it's on the rise, video viewing on a multimedia device accounts for only an hour and 12 minutes per month, per Nielsen's … Read the whole story