Bay State Blog
by Val Brickates Kennedy
MassChallenge, the world's largest startup accelerator, has unveiled this year's roster of feisty competitors and at least dozen ad and media-related techs have made the cut. So who are the … Read the whole story
by Tyler Loechner
Demand-side platform (DSP) MediaMath on Thursday announced it has launched a blog meant to educate ad tech's engineering community. The "Developer Blog" is a … Read the whole story
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by Mark Walsh
Facebook in March formally announced the launch of Premium Video Ads following prior delays and months, if not years, of speculation about the new … Read the whole story
COMMENTARY
by Eric Berry
In a recent column here, I exhorted marketers to take control of the sales conversion path in their native advertising programs. I emphasized in … Read the whole story