Bay State Blog
by Val Brickates Kennedy
Fantasy sports provider DraftKings has scored a sweet deal with the World Series of Poker. The Boston-based online platform has signed up to be the the exclusive fantasy sports sponsor … Read the whole story
by Gavin O'Malley
Social relationship platform SocialFlow just scored a partnership with DigitasLBi. Per the pact, DigitasLBi has agreed to offer SocialFlow's algorithm-based technology to clients. At … Read the whole story
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by Tyler Loechner
Datalogix, a data provider with a focus on connecting online ads to offline sales, on Wednesday announced it has closed a $45 million round … Read the whole story
by Tyler Loechner
The legitimacy of a marriage between native and programmatic has been a well-debated topic, but that hasn't stopped a number of companies from banking … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
What happened to Web sites that personalize the content on a page based on the visitor's browsing history? Not too long ago I heard … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
The ability to buy mobile ads via programmatic has been a topic of interest for well over a year now, and some recent news … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
A Wall Street Journal blog titled, "Rampant Fraud Raises Questions About Video Ad Exchanges" notes that online video advertising is plauged by fraudulent ads, … Read the whole story