Bay State Blog
by Val Brickates Kennedy
Quincy, Mass.-based Propel Marketing, one of the area's fastest-growing marketing firms, is expanding its array of digital services and diving deeper into mobile. The digital marketing group will now
offer … Read the whole story
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by Tyler Loechner
Data provider IXI Services on Thursday announced it has partnered with Adelphic Mobile, a mobile demand-side platform (DSP). The partnership will give Adelphic clients … Read the whole story
by Erik Sass
Conde Nast is circulating a wide-ranging set of rules, policies and guidelines governing native ads. The document, drawn up by described by Conde Nast … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Marketers continue to spend more and more on programmatic advertising, but no channel is growing as rapidly as mobile. Marketers spent 109% more to … Read the whole story