Social media is at its worst when snake oil merchants claim buzz measurements can predict outcomes and shape strategy. The folly of measuring social buzz and applying to a wider … Read the whole story
In an effort to make online advertising a safer place, the Interactive Advertising Bureau this morning unveiled "Anti-Fraud Principles" designed to address the proliferation … Read the whole story
Programmatic video has truly taken hold -- so much so that it is now the predominant way in which brands buy online video ads. … Read the whole story