London Blog
Finish on a moment of high emotional intensity and your video ad is far more likely to be recalled. Read the whole story
The MAD London team is taking a temporary break. We hope to resume a daily news service as soon as possible. Read the whole story
WARC forecasts a $49.6 billion pullback to $563 billion this year, with travel & tourism, entertainment, and financial ad categories taking major hits. On … Read the whole story
First-quarter 2020 showed YoY ad growth, but the COVID-19 pandemic created significant pricing pressure on CPMs, with digital falling 16%. The IAB released its … Read the whole story
Brands are taking a cautious approach, with only 11% of digital marketers saying they prefer to use all channels. Email is the leading channel, … Read the whole story
WPP was the winningest of Madison Avenue's major holding companies during Q1 both in terms of total new account wins and gross billings, according … Read the whole story
