WPP Dominates Q1 New Business, Especially In Media Wins

WPP was the winningest of Madison Avenue's major holding companies during the first quarter of the year, both in terms of total new account wins, as well as gross billings, according to the latest edition of R3 Worldwide's agency new business report.

The only holding companies to be under …

Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.

Next story loading loading..

Discover Our Publications