Email is the preferred channel choice for 45.3% of digital marketers in the UK during the COVID-19 lockdown, according to a study by ClicksInContext, a B2b lead-generation company.
Next is SEO, chosen by 22.6%. This is followed by paid search, with 20.8%.
Only 11.3% of digital marketers say they would choose “all of the above,” showing that firms may be taking a cautious approach during the lockdown, the company says.
“With the country in lockdown right now, marketers might be taking a more targeted, personal approach, particularly to maintain relationships with existing customers or clients who may be unsure of the effect that coronavirus is having on businesses,” a ClicksInContext spokesperson states.
The spokesperson adds that “it makes sense that email marketing is currently topping the list.”
ClicksInContext surveyed over 50 digital marketers.