Brands doing good things for others are clearly seeing a lift in social sentiment. Read the whole story
Ad execs currently expect the ad-spending recovery to begin in Q3, according to findings of the third wave of an ad industry tracking study … Read the whole story
The combined entity, based in London, will use Rapp's branding and be led by Rapp Global CEO Marco Scognamiglio. Proximity Worldwide's current global CEO, … Read the whole story
You can't infer consent from the act of scrolling -- and email permission must be explicit, the European Data Protection Board says -- adding … Read the whole story
YouTube plans to share new advertiser insights and accelerate the launch of several tools such as Brand Lift measurement for the TV screen and … Read the whole story
Google for the first time will provide deep insight on product categories people search for, to provide brands with details on how consumer interests … Read the whole story
Although "MAD London" has moved to a weekly Friday delivery, we are publishing today so we can observe tomorrow's Bank Holiday, which celebrates the … Read the whole story