Marketers want to get intimate and build a one-on-one relationship with customers at exactly the time their journeys are set to become more confusing with more digital touchpoints than ever … Read the whole story
Russia represents a massive untapped market for many online brands, but applying a domestic mindset to an overseas campaign is doomed to failure. Read the whole story
Vibrant Media, a native ad network, on Thursday announced its official entrance to the programmatic space by taking its private ad exchange out of … Read the whole story