Havas, a programmatic pioneer among agency holding companies that created both the first agency trading desk and DMP (data management platform), is claiming another … Read the whole story

Big Data just got much bigger at AOL. At its second annual "Programmatic Upfront" event in New York on Monday, AOL announced the launch … Read the whole story

DigitasLBi, a Publicis Groupe agency, on Monday announced a partnership with Rubicon Project. DigitasLBi will use Rubicon's "Agency Marketplace" technology to buy high-quality inventory … Read the whole story