Programmatic and RTB are so new that nobody can fully predict what impact they will have. Although research from AOL today reveals that one in two executives think it doesn't … Read the whole story
It is unlikely to replace the social media giant, but the fact that it has gained so much traction so quickly speaks volumes about … Read the whole story
Continuing its mobile push, Yahoo has acquired mobile messaging startup MessageMe, and per reports, is close to taking a stake in better-known messaging brand … Read the whole story
Connected TV devices continue to climb worldwide -- with game console devices losing some steam compared to more installed smart TVs. Worldwide ownership of … Read the whole story