London Blog
by Sean Hargrave, Staff Writer
With television under more pressure by digital marketers to enter the modern era, Channel 4's announcement of programmatic coming to All4 next year is huge, particularly given its strong presence … Read the whole story
by Laurie Sullivan
Yahoo on Tuesday announced an agreement to acquire programmatic video advertising platform BrightRoll. The deal -- for $640 million in cash -- will combine … Read the whole story
by Tyler Loechner
"Trust" has been critical in the programmatic ad space, and a lack thereof has often been cited as one of the key catalysts behind … Read the whole story