MediaPost Publications - MAD London 11/20/2014

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London Blog

Programmatic's Problems With Brands Are Simple - Let's Stop Pretending They're Not

by Sean Hargrave, Staff Writer

As RTB executives meet in London to discuss programmatic, let's drop this talk of the industry's issues coming down to a difference between marketers and media people. What it comes … Read the whole story

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Yahoo Becomes Mozilla Firefox Default Search Engine
by Laurie Sullivan
Yahoo and Mozilla Wednesday announced a five-year partnership that makes Yahoo the default search experience for Firefox in the United States on mobile and … Read the whole story
Apple Taps Rubicon Project To Revamp iAd With Automation
by Tyler Loechner
Apple is planning to automate the way iAd does business. Apple on Wednesday announced a partnership with Rubicon Project, a major ad exchange, to … Read the whole story