Twitter scouring your mobile phone and tablet to see which other apps you have downloaded is bound to cause a privacy backlash. So the question that springs to mind is … Read the whole story
As part of a new "app graph" initiative, Twitter plans to keep track of the various other apps consumers have on their mobile devices. … Read the whole story
Giving brand partners another reason to cheer, Tumblr this week debuted a mobile-only sponsored unit with targeting capabilities across user interest, gender and geography. … Read the whole story
Since being founded in 2007, ad tech firm AppNexus has become one of the major players in the programmatic advertising space. Yet operationally, it's … Read the whole story