London Blog
by Sean Hargrave, Staff Writer
If location truly is mobile's cookie then what brands currently experimenting with location-based mobile campaigns need is a way to close the loop between message, footfall and purchase. It's time … Read the whole story
by Steve McClellan
That's according to a new report from WPP's GroupM, which forecasts 6.3% ad spend growth for the UK this year, well ahead of the … Read the whole story
by Karlene Lukovitz
The new campaign, from The Via Agency, includes a three-minute-plus music video and three, 30-second videos/TV spots directed by Anthony Mandler, best known for … Read the whole story
by Laurie Sullivan
Google's DoubleClick rolled out eight updates to its Verification product suite Tuesday, addressing concerns about brand safety. The improvements to DoubleClick Verification, which launched … Read the whole story