If location truly is mobile's cookie then what brands currently experimenting with location-based mobile campaigns need is a way to close the loop between message, footfall and purchase. It's time … Read the whole story
That's according to a new report from WPP's GroupM, which forecasts 6.3% ad spend growth for the UK this year, well ahead of the … Read the whole story
The new campaign, from The Via Agency, includes a three-minute-plus music video and three, 30-second videos/TV spots directed by Anthony Mandler, best known for … Read the whole story
Google's DoubleClick rolled out eight updates to its Verification product suite Tuesday, addressing concerns about brand safety. The improvements to DoubleClick Verification, which launched … Read the whole story