London Blog
If marketers seriously want to get their hands on more IT budget, they really need to show they can get the simple things right first. If they are not an … Read the whole story
The WPP company also estimates that 2014 growth will be 3.9%, a downward revision from the 4.5% growth the company had forecast for this … Read the whole story
- COMMENTARY
There are plenty of things I've never understood about CMOs -- like why they'd take a job that seldom lasts that long -- but … Read the whole story
Advertisers in Europe continue to adopt programmatic ad trading. European marketers spent 16% more via programmatic in the third quarter of 2014 compared to … Read the whole story
- COMMENTARY
As a professional observer of the passing scene, I thought I might visit a site awash in the paid impressions that technically qualify under … Read the whole story
That's down just a tick from the shop's June forecast of 4.9% growth for next year. And it represents a deceleration from this year, … Read the whole story
Global ad spend is projected to grow 4.9% to $545 billion in 2015, according to ZenithOptimedia's Advertising Expenditure Forecast, although this is slightly below … Read the whole story
