Tuesday, December 9, 2014
London Blog
It's far too easy to write off television as yesterday's technology and forget it's actually the largest global advertising channel -- and even next year, when we'll all be excited … Read the whole story
Snapcash is shaping up to be the key service that allows Snapchat to turn unrivalled penetration among millennials into returns for investors. Read the whole story
Marketers have a billion-dollar bot problem. Global advertisers could lose $6.3 billion to bots in 2015, if current fraud rates continue. That's according to … Read the whole story
- COMMENTARY
Recently a lot of attention has been paid to "dark social," referring to visits to social platforms and sites connected to them, that can't … Read the whole story
