The view from London this week has been that programmatic isn't always fully understood or seen as transparent -- it could come down to advertisers not asking the right questions ... Read the whole story
Particularly among younger users, social networks have historically had short shelf lives. Fortunately for Facebook, however, Instagram's expiration date is nowhere in sight. The ... Read the whole story
Linked In has debuted a new homepage, along with a distinct activity dashboard. Users can see how many people view their profiles, and better ... Read the whole story
For a programmatic future to work, attribution will need to be a trailblazer that empowers brands to look across channels to see which advertisements ... Read the whole story