The view from London this week has been that programmatic isn't always fully understood or seen as transparent -- it could come down to advertisers not asking the right questions … Read the whole story
Particularly among younger users, social networks have historically had short shelf lives. Fortunately for Facebook, however, Instagram's expiration date is nowhere in sight. The … Read the whole story
Linked In has debuted a new homepage, along with a distinct activity dashboard. Users can see how many people view their profiles, and better … Read the whole story
For a programmatic future to work, attribution will need to be a trailblazer that empowers brands to look across channels to see which advertisements … Read the whole story