London Blog
It was an interesting distraction, but a distraction nonetheless. With Google Glass gone, brands can forget about sci-fi and concentrate on what they have right now -- beacon technology that … Read the whole story
While the firm has effectively controlled Havas for nearly a decade, it has done so with just a one-third ownership stake. Now Bollore owns … Read the whole story
The ad tech marketplace continued consolidation this week with the announcement that Admedo, a programmatic ad platform headquartered in the UK, has acquired Dispop, … Read the whole story
- COMMENTARY
Which brings me to Newcastle Brown Ale and its second annual self-deprecating attempt at deflating the pomp and pageantry around Super Bowl beer ads. … Read the whole story
- COMMENTARY
Two of the hottest issues in digital measurement right now are viewability and non-human traffic (NHT), which includes but is not limited to fraud. … Read the whole story
